Have any question? +91 7503962162
OVERVIEW
Well come to Apple
Tree Infotech
come with us,
Digital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. Basically, digital marketing is any form of marketing that involves electronic devices. It can be done online and offline, and in fact, both kinds are important for a well-rounded digital marketing strategy.
Digital Marketing Courses
- Introduction to Digital Marketing
- SEO Optimization
- Introduction to CRM
- Email Marketing
- Competitor and Website Analysis
- Market Research & Niche Potential
- Content Creation, Management & Promotion
- Introduction to Web Analytics
- Mobile Marketing
- Social Media Marketing
- Digital Marketing Budgeting, Planning & Forecast
- Digital Marketing Project Management
- Product Marketing (Facebook, Instagram, Google Ads)
- Affiliate Marketing
- Website Data Analytics
- Paid Ads Optimization Strategies
- Neuro-Marketing Fundamentals
Diploma & Certification Courses
- Principles of Digital Marketing; Digital Marketing Channels; Tools to Create Buyer Persona; Competitor Research Tools, Website Analysis Tools, etc.
- Content Marketing Concepts & Strategies; Planning, Creating,Distributing & Promoting Content; Optimize Website UX & Landing Pages;Measure Impact; Metrics & Performance;Using Content Research for Opportunities, etc.
- Introduction; Major Social Media Platforms for Marketing; Developing Data-driven Audience & Campaign Insights; Social Media for Business;Creation & Optimization of Social Media Campaigns, etc.
- Search Engine Optimization Fundamentals; Keywords and SEO Content Plan; SEO & Business Objectives; Writing SEO Content; On-site & off-site SEO; Optimize Organic Search Ranking, etc
- Google Analytics Tools ,Web Analytics Tools
- Effective E-mail Campaigns; E-mail Plan;E-mail Marketing Campaign Analysis;Measuring Conversions & keeping up,etc.
- Web design, optimization of websites; Publishing a basic website; User-centred Design and Website Optimization; Design Principles and Website Copy; Website Metrics & Developing Insight, etc.
- Fundamentals to CRM; CRM Platforms;CRM Models; CRM Strategy, etc
- Basics of Video Advertising; Creating Video Campaigns; Measurement & Optimization; Creating & Managing a YouTube Channel; Targeting Video Campaigns, etc.
- Digital Marketing Budget & Plan; Resource Planning; Cost Estimating; Cost Budgeting; Cost Control
Digital Marketing Course Syllabus: Bachelor’s Level
- Definition, essential tools, strategies,how to use SEO for different search engines, etc.
- SEO and content writing,various content marketing strategies.
- Evolution of email, developments and advancements in E-mail Marketing, mapping industry trends, eliminating spam messages, etc
- Difference between mobile advertising and marketing, utilising mobile marketing for sales promotions, online applications,etc.
- Understanding different types of PPC,creating compelling search ads and understand how keywords and search queries work together to display and create advertisements.
- What is AIDAS and its role; website optimization; what visitors want to see on the website; how to optimize key element and increase the effect of landing on a particular page.
- Evolution of Digital Analytics, information about end-to-end customer experience,analyst’s influence on business, role as a change agent, etc.
- How to reduce time in converting the lead into a sale, how additional triggers are used to build a conversation with clients and customer and increasing revenue.
- How programmatic buying works in contrast with the traditional marketplace, managing ad frauds with the help of big data and machine learning.
- Finding the right mix of different channels and managing and measuring the effectiveness of the strategies.
Master’s Level Courses
- Difference between inbound and outbound marketing strategies,using several tools to create a buyer persona
- Techniques for facilitating competitor research using website analysis tools and establishing a unique selling proposition
- Carrying out research to understand how the market works, how to use different tools for performing market research
- Developing a connection with website users,tools to create a lead magnet for your business site, using speed improvement tools for mapping websites.
- Latest trends in digital marketing,content consumption, funnelling the content, content mapping, along with how to creating content for social media platforms and websites.
- Advance-level SEO strategies like SEO reporting, link building tools, back analysis tool,keyword research tool, technical SEO tool.
- Measuring digital marketing strategies,undertaking business analytics along with tools for probing website data like web and google analytics
Skills and Experience
